The Cadereyta Jiménez massacre occurred on the Fed 40 on 12–13 May 2012. Mexican officials stated that 49 people were decapitated and mutilated by members of Los Zetas drug cartel and dumped by a roadside near the city of Cadereyta Jiménez in northern Mexico. The Blog del Narco, a blog that documents events and people of the Mexican drug war anonymously, reported that the actual (unofficial) death toll may be more than 68 people. The bodies were found in the town of San Juan in the municipality of Cadereyta Jiménez, Nuevo León at about 4 a.m. on a non-toll highway leading to Reynosa, Tamaulipas. The forty-three men and six women killed had their heads, feet, and hands cut off, making their identification difficult. Those killed also bore signs of torture and were stuffed in plastic bags. The arrested suspects have indicated that the victims were Gulf Cartel members, but the Mexican authorities have not ruled out the possibility that they were U.S.-bound migrants. Four days before this incident, 18 people were found decapitated and dismembered near Mexico's second largest city, Guadalajara.
The metropolitan area of Monterrey is an important warehousing center for cocaine, marijuana and other illegal drugs bound for U.S. consumers. The natural gas wells and pipelines running through Cadereyta and the U.S-Mexico border have also been the most tapped by thieves, supplying gasoline and other natural resources to Mexico's criminal underworld. Small towns, ranches, and isolated communities in Nuevo León have long been treasured by drug traffickers. The Mexican drug trafficking organizations have been fighting for the territorial control of the smuggling routes to the United States, and this massacre may be the "latest blow in an escalating war of intimidation among drug gangs." The cartels also fight for the control of local drug markets and extortion rackets, including shakedowns of migrants seeking to reach the United States. In addition, the discovery seems to echo several other mass murder events where the drug cartels have left large numbers of bodies in public places as warnings to their rivals. The authorities have blamed much of the violence on Los Zetas – a cartel originally set up by ex-commandos that deserted the Mexican Army in the 1990s – and the Sinaloa Cartel, an organization once headed by Joaquín "El Chapo" Guzmán, Mexico's one-time most-wanted drug lord.
Background
Gang rivalry
Since 2011, Los Zetas and the Sinaloa cartel have emerged as the two main criminal syndicates in Mexico's drug war, with smaller gangs lining up on either side in a competition that now resembles a "full-scale war." A string of mass slayings have convulsed Mexico in 2011 and 2012. Many of them took place in northern states, where Los Zetas have waged a war against rival drug trafficking organizations for the control of the smuggling routes into the United States. The Los Zetas gang dates back to 1999, when deserters of the Mexican Army Special Forces joined the ranks of the Gulf Cartel. Nonetheless, the two organizations split in early 2010, and have fought for the control of the trafficking routes since then. The powerful Sinaloa Cartel, the Zetas' mortal rivals, has stood up and fought Los Zetas too. Since late April 2012, Los Zetas has been under immense pressure by the alliance between the Gulf cartel and the Sinaloa cartel. In March 2012, thirteen Los Zetas' members were killed and dismembered by the Sinaloa Cartel in a turf war; Los Zetas responded in kind, killing at least 10 members of the Sinaloa cartel in their rival's turf.
Much of the violence between Los Zetas and the Sinaloa cartel is the result of fighting over cocaine supplies from South America. On the supply side, the increased pressures on Sinaloa kingpin Joaquín Guzmán Loera, whose operations in Colombia in 2012 prompted his organization to grab larger shares of cocaine from Peru and Ecuador, threatened the supply-lines of Los Zetas, and triggered tit-for-tat attacks among both cartels. The Sinaloa cartel and Los Zetas are "regional and cultural opposites," because the Sinaloa organization has been moving drugs north from the ranch country parts in Mexico into the U.S. for generations, while Los Zetas are newer arrivals from the more urban eastern coast. In addition, Los Zetas is a transient cartel without real territory or a secure stream of income, while the Sinaloa Cartel has a lucrative cocaine trade and the control of smuggling routes and territories. But the former are heavily armed, while the latter's enforcement arm is weaker. The Sinaloa cartel uses tit-for-tat attacks as a way of bringing down the newcomers; for Los Zetas, it is about maintaining their violent reputation – the organization's most valued asset. Moreover, Los Zetas pose a bigger insurgency threat to the Mexican government than the older cartels in the country because of the brutality of their attacks against the security forces, their disregard for civilians' lives, and their dangerous habits that go beyond the "unspoken codes of older traffickers." The violent reputation of Los Zetas has made northeastern Mexico a no-go zone for many. Los Zetas, unlike the other traditional drug cartels, act like urban guerrillas; a police chief in Mexico explained how the Zetas would make anonymous phone calls to get the police out in the streets, block the road where the police were, and then open fire from all sides. In addition, the goal of Los Zetas differs greatly from other drug trafficking organizations in Mexico. Other cartels focus primarily in drug producing and drug trafficking, while Los Zetas often move into urban areas to diversify their criminal agenda and carry out a number of crimes. Their presence represents a new model for organized crime, unseating many older cartels with their brutal violent tactics that destabilize Mexico.
The drug violence in the state of Nuevo León and all across Mexico has left more than 50,000 people dead since President Felipe Calderón took office in 2006. His military-led approach shortly after taking office spiraled the violence in the country, and has eroded the support of Calderon's conservative National Action Party (PAN), which did not regain the presidential seat in the 2012 presidential elections. The city of Monterrey was long been a bastion of the PAN, and the local business community has been "livid" about the violence in their city. Surveys showed that voters thought that the Institutional Revolutionary Party (PRI), which ruled Mexico uninterruptedly from 1929 to 2000, is likely to control and put down the violence. Its 71-year rule was "tainted by corruption," and critics have accused the PRI of making deals with the cartels to maintain peace in the country.
Modus operandi
In the 1990s, the drug cartels in Mexico did not cut off the heads of the victims. Instead, they used different "codes of murder" established between the mafias. A bullet through the back of the head, for example, signified that the victim was a traitor; a bullet through the temple, however, signified that the victim was member of a rival drug gang. Now, decapitation is a tactic often used by the criminal organizations in Mexico—primarily by Los Zetas and its two main rivals, the Gulf and Sinaloa cartels. The first public decapitation was carried out by La Familia Michoacana in September 2006, when several gunmen opened the doors of a bar in the Mexican state of Michoacán and threw five severed heads on the dance floor. The practices of beheading victims in Mexico is believed to have come from Guatemala in the year 2000, when Los Zetas extended their criminal network into Central America and eventually incorporated with the elite jungle military squad known as the Kaibiles. The Kaibiles had been trained to intimidate the local population with beheadings during the Guatemalan Civil War (1960–1996). Others see the link with the religious cult of the Santa Muerte ("Holy Death"). Wherever it stems from, decapitations is "now a staple in the lexicon of violence" in the Mexican drug war.
Intended to terrorize the civil population and intimidate rival cartels, the public display of butchered bodies has replaced the traditional Mexican drug cartel practice of burying people in clandestine mass graves, as in the municipality of San Fernando, Tamaulipas. These new cartel tactics were used for the first time by the Jalisco New Generation Cartel in September 2011 when they dumped over 30 bodies on a busy avenue in the state of Veracruz. Los Zetas, however, responded with their own butchery by leaving 26 corpses in the state of Jalisco and over a dozen in Sinaloa. These kinds of tactics are media measures taken by organized crime to solicit the attention of the public and their rival groups. In earlier instances, some of the victims turned out to be students, bakers, and brick layers—none of them with criminal records. In effect, anyone who can be abducted from the streets is fair game for use in these mass slayings designed to "cause terror." Moreover, the new tactic of leaving huge body dumps may be used by the cartels to draw law enforcement into a territory to disrupt the activities of a cartel's rival in its home or disputed territory.
The two-year rivalry between Los Zetas and the Gulf Cartel has killed thousands of people since early 2010, and has grown increasingly bloody in recent months after the participation of gunmen loyal to Joaquín Guzmán Loera of the Sinaloa cartel. Guzmán, Mexico's most-wanted drug lord, has allied with the Gulf cartel to fight off Los Zetas and take control of their territories. The organized crime groups often leave multiple bodies in public places as warnings to their rivals; these criminal groups have been fighting for the control of the drug corridors to the United States, the local drug markets in cities, extortion rackets, and human smuggling. Violence has erupted in several parts of Mexico between Los Zetas and the Sinaloa Cartel, who fight to take over each other's territories.
Cartels' retaliation attacks
On 20 September 2011, violence erupted between Los Zetas and the Sinaloa cartel in Veracruz, a strategic smuggling state with a giant gulf port. Two trucks containing 35 dead bodies were found at an underpass near a shopping mall in Boca del Río, having reportedly been abandoned there by armed men in the middle of the highway. All of the victims were alleged to be members of Los Zetas, but it was later proven that only six of them had been involved in minor crime incidents, and none of them were involved with organized crime. The Blog del Narco reported on 21 September 2011 that the message left behind was supposedly signed by Gente Nueva, an enforcer group of Joaquín Guzmán Loera, the top boss of the Sinaloa cartel; However, the Jalisco New Generation Cartel also claimed responsibility, and announced they were planning to take over Veracruz. On 6 October 2011, again in Boca del Río, 32 bodies were found by the Mexican authorities in three different houses. Four further bodies were confirmed separately by the state government of Veracruz. The discoveries led to the resignation of Reynaldo Escobar Pérez, the State Justice Attorney General. One day after the resignation, 10 more bodies were found throughout the city of Veracruz. The Jalisco New Generation Cartel was also responsible for 67 killings in Veracruz on 7 October 2011.
Los Zetas retaliated against their enemies in the state of Sinaloa on 23 November 2011 and left 26 bodies in several abandoned vehicles in Sinaloa. In the early hours of the morning in Culiacán, Sinaloa, they had set a vehicle ablaze. A dozen charred and handcuffed bodies were in the vehicle. At 07:00 hours, another burning vehicle was discovered in the northern city limits of Culiacán, inside which were four bodies handcuffed and clad in bulletproof vests. During the night, 10 more bodies were found throughout several different municipalities. As a response to the Sinaloa cartel incursions in Veracruz, Los Zetas carried out reprisal killings in the Guadalajara. On 24 November 2011, three trucks containing 26 bodies were found in an avenue at Guadalajara. At around 7:00 pm, Guadalajara police received numerous reports of vehicles abandoned in a major avenue with more than 10 bodies. Reports identified twenty-six victims as alleged Sinaloa Cartel members, and mentioned that Los Zetas and the Milenio Cartel were responsible for their massacre.
Dismembered remains of 14 men were found in several plastic bags inside two vehicles in the border city of Nuevo Laredo, Tamaulipas, on 17 April 2012. CNNMéxico stated that the message left behind by the criminal group said that they were going to "clean up Nuevo Laredo" by killing Zeta members. The Monitor newspaper, however, cited a source with direct knowledge of the attacks stating the 14 bodies belonged to members of Los Zetas who had been killed by the Jalisco New Generation Cartel, now a branch of the Sinaloa Cartel. Following the attacks, Joaquín Guzmán Loera – better known as El Chapo Guzmán – sent a message to Los Zetas that they would fight for the control of the Nuevo Laredo plaza. At around 1:00 am on 4 May 2012, nine people were hanged from a bridge on the Fed 85D in Nuevo Laredo. A banner left behind reportedly stated that those killed were the perpetrators of the car bomb in the city on 24 April 2012. The nine were reportedly members of the Gulf Cartel who were killed by Los Zetas. Several hours later, 14 decapitated bodies were abandoned inside a vehicle in front of the Customs Agency; the severed heads were left inside several ice coolers in front of the municipal palace. The Mexican police said the second massacre could have been an act of revenge by the Gulf Cartel against Los Zetas for the earlier killings. The decapitated bodies were found with a message allegedly signed by Joaquín Guzmán Loera, demanding recognition presence of the Sinaloa cartel in the area.