The 1968 Wisconsin gubernatorial election was held on November 5, 1968. Republican Warren P. Knowles won the election with 53% of the vote, winning his third term as Governor of Wisconsin and defeating Democrat Bronson C. La Follette. This was the last gubernatorial election in Wisconsin where the governor was elected to a two-year term separately from the Lieutenant Governor.
Primary election
The primary election was held on September 10, 1968.
Republican party
Candidates
- Warren P. Knowles, incumbent governor
Democratic party
Candidates
- Bronson C. La Follette, Attorney General of Wisconsin
- Floyd L. Wille
General election
Candidates
- Warren P. Knowles, Republican
- Bronson C. La Follete, Democrat
- Adolf Wiggert, Independent
- Robert Wilkinson, Independent
Results by county
Knowles was the first Republican to win without carrying Clark County since William E. Smith in 1877. Forest County, Marathon County, Rusk County, and Wood County would not vote for the losing candidate again until 2018.
Counties that flipped from Democratic to Republican
Counties that flipped from Republican to Democratic
- Bayfield
- Chippewa
- Clark
- Langlade
- Lincoln
- Marathon
- Wood