The 1940 Wisconsin gubernatorial election was held on November 5, 1940. Primary elections were held on September 17, 1940.
Incumbent Republican Governor Julius P. Heil defeated Progressive nominee Orland Steen Loomis and Democratic nominee Francis E. McGovern with 40.67% of the vote. This election is very similar to the 1855 Ohio gubernatorial election in that the three major candidates had served as Governor in the past, present, and future, although Loomis died before taking office after winning the next gubernatorial election; Heil and McGovern both served as governors for the state.
Republican primary
Candidates
Nominee
- Julius P. Heil, incumbent Governor
Eliminated in primary
- James K. Robinson, dentist, unsuccessful candidate for Progressive nomination for Lieutenant Governor in 1936
Progressive primary
Candidates
Nominee
- Orland S. Loomis, former Attorney General of Wisconsin
Eliminated in primary
- Paul Alfonsi, former Speaker of the Wisconsin State Assembly
- Henry Gunderson, former Lieutenant Governor
- Philip E. Nelson, incumbent State Senator
- Harold E. Stafford, attorney
Declined
- Merlin Hull, U.S. Representative
Democratic primary
Candidates
Nominee
- Francis E. McGovern, former Governor
Eliminated in primary
- William R. Callahan, Democratic nominee for Secretary of State of Wisconsin in 1938
- Raymond J. Cannon, former U.S. Representative
- Gerhard A. Hagedorn, electrical salesman
Withdrawn
Other party nominations
- Fred Basset Blair, Communist, candidate for Governor in 1932
- Louis Fisher, Socialist Labor
General election
Results by county
Barron County, Buffalo County, Grant County, Monroe County, Sauk County, Trempealeau County, and Vernon County voted for the losing candidate for the first time since 1892, while Juneau County voted for the losing candidate for the first time since 1890.
Counties that flipped from Progressive to Republican
Counties that flipped from Republican to Progressive
- Barron
- Buffalo
- Columbia
- Dunn
- Eau Claire
- Grant
- Iowa
- Juneau
- Kenosha
- Lincoln
- Milwaukee
- Monroe
- Oneida
- Portage
- Sauk
- Trempealeau
- Vernon
- Wood
Counties that flipped from Progressive to Democratic