Wildwood is a city in Cape May County in the U.S. state of New Jersey. The city, and all of Cape May County, is part of the Ocean City metropolitan statistical area, and is part of the Philadelphia metropolitan area. As of the 2020 United States census, the city's year-round population was 5,157, a decrease of 168 (−3.2%) from the 2010 census count of 5,325, which in turn reflected a decline of 111 (−2.0%) from the 5,436 counted in the 2000 census. A popular Jersey Shore resort destination, the population can swell to 250,000 during the summer. Wildwood was the first city in New Jersey to have a female mayor, Doris W. Bradway, who was ousted in a 1938 recall election.
The city of Wildwood proper constitutes the center of the island communities collectively known as The Wildwoods, which is used as a collective term to describe four communities on the island with the name Wildwood attached to them: North Wildwood, West Wildwood, Wildwood, and Wildwood Crest. Also part of The Wildwoods are Diamond Beach and a portion of Lower Township on the island. The city, and the surrounding communities that share the name, derives its name from the wild flowers found in the area. Wildwood is part of the South Jersey region of the state.
History
Wildwood was originally incorporated as a borough by an act of the New Jersey Legislature on May 1, 1895, from portions of Middle Township, based on the results of a referendum held the previous day. On January 1, 1912, Wildwood was incorporated as a city, replacing both Wildwood borough and Holly Beach City.
The Wildwoods began developing as a resort in the last decade of the 19th century. A building boom began in the 1950s, due partially to the construction and completion of the Garden State Parkway in 1955.
"Rock Around the Clock", often credited as the first rock and roll record, was first performed on Memorial Day weekend in 1954 at the HofBrau Hotel in Wildwood by Bill Haley & His Comets. The song's status as one of the first rock and roll hits has given rise to the city's claim as "the birthplace of rock and roll". Chubby Checker introduced his version of "The Twist" at the Rainbow Club in Wildwood. On occasion, American Bandstand broadcast from the Wildwood's Starlight Ballroom. Murals in the community honor Checker, Bill Haley; and Bobby Rydell. Rydell's major hit, "Wildwood Days" in 1963, is about Wildwood.
Wildwoods Shore Resort Historic District
Wildwood is home to over 200 motels, built during the Doo-Wop era of the 1950s and 1960s, in an area recognized by the state of New Jersey, known as the Wildwoods Shore Resort Historic District. The term "doo-wop" was coined by Cape May's Mid-Atlantic Center For The Arts in the early 1990s to describe the unique, space-age architectural style, which is also referred to as the Googie or populuxe style.
The motels are unique in appearance, with Vegas-like neon signs and fantastic architecture. New construction in the area has seen the demolition of several motels to make room for larger condominiums. The Wildwood Doo Wop Preservation League has taken action to help save and restore these historic buildings. The Caribbean Motel in Wildwood Crest, and the Chateau Bleu Motel in North Wildwood are both listed on the National Register of Historic Places.
A 1950s Doo Wop museum includes property from demolished motels such as neon signs and furniture. Neo-Doo Wop buildings in the area feature a neon lit Wawa and a 1950s styled Acme Supermarket.
Geography
According to the U.S. Census Bureau, the city had a total area of 1.65 square miles (4.28 km2), including 1.54 square miles (3.99 km2) of land and 0.11 square miles (0.29 km2) of water (6.79%).
The city is located on a barrier island facing the Atlantic Ocean. On the same island is the city of North Wildwood, borough of Wildwood Crest, and the unincorporated community of Diamond Beach, a place in Lower Township. Collectively with the town of West Wildwood (located on a separate, adjacent island), these communities form "The Wildwoods" resort. Wildwood also borders Middle Township.
Unincorporated communities, localities and place names located partially or completely within the city include Five Mile Beach.
Demographics
2020 census
As of the 2020 census, Wildwood had a population of 5,157. The median age was 42.2 years. 21.0% of residents were under the age of 18 and 18.0% of residents were 65 years of age or older. For every 100 females there were 101.4 males, and for every 100 females age 18 and older there were 98.9 males.
100.0% of residents lived in urban areas, while 0.0% lived in rural areas.
There were 2,285 households in Wildwood, of which 25.6% had children under the age of 18 living in them. Of all households, 30.1% were married-couple households, 27.9% were households with a male householder and no spouse or partner present, and 33.7% were households with a female householder and no spouse or partner present. About 38.6% of all households were made up of individuals and 15.2% had someone living alone who was 65 years of age or older.
There were 6,780 housing units, of which 66.3% were vacant. The homeowner vacancy rate was 3.0% and the rental vacancy rate was 15.0%.
2010 census
The 2010 United States census counted 5,325 people, 2,251 households, and 1,146 families in the city. The population density was 4,082.0 per square mile (1,576.1/km2). There were 6,843 housing units at an average density of 5,245.7 per square mile (2,025.4/km2). The racial makeup was 68.04% (3,623) White, 11.15% (594) Black or African American, 0.73% (39) Native American, 0.79% (42) Asian, 0.13% (7) Pacific Islander, 16.24% (865) from other races, and 2.91% (155) from two or more races. Hispanic or Latino of any race were 31.21% (1,662) of the population.
Of the 2,251 households, 22.5% had children under the age of 18; 29.5% were married couples living together; 15.8% had a female householder with no husband present and 49.1% were non-families. Of all households, 40.7% were made up of individuals and 14.2% had someone living alone who was 65 years of age or older. The average household size was 2.27 and the average family size was 3.03.
20.5% of the population were under the age of 18, 10.4% from 18 to 24, 28.2% from 25 to 44, 27.3% from 45 to 64, and 13.5% who were 65 years of age or older. The median age was 38.0 years. For every 100 females, the population had 105.6 males. For every 100 females ages 18 and older there were 104.8 males.
The Census Bureau's 2006–2010 American Community Survey showed that (in 2010 inflation-adjusted dollars) median household income was $32,783 (with a margin of error of +/− $9,471) and the median family income was $45,125 (+/− $24,251). Males had a median income of $24,416 (+/− $1,945) versus $26,043 (+/− $7,007) for females. The per capita income for the borough was $25,118 (+/− $3,877). About 16.2% of families and 23.0% of the population were below the poverty line, including 25.4% of those under age 18 and 8.7% of those age 65 or over.
2000 census
As of the 2000 census, there were 5,436 people, 2,333 households, and 1,273 families residing in the city. The population density was 4,212.6 inhabitants per square mile (1,626.5/km2). There were 6,488 housing units at an average density of 5,027.9 per square mile (1,941.3/km2). The racial makeup of the city was 70.55% White, 16.65% African American, 0.39% Native American, 0.48% Asian, 0.15% Pacific Islander, 8.85% from other races, and 2.94% from two or more races. Hispanic or Latino of any race were 17.62% of the population.
Among Wildwood's Hispanic community in 2000, 69.7% were from Puerto Rico, while an additional 17.0% were from Mexico.
There were 2,333 households, out of which 25.7% had children under the age of 18 living with them, 31.2% were married couples living together, 17.7% had a female householder with no husband present, and 45.4% were non-families. 38.2% of all households were made up of individuals, and 14.5% had someone living alone who was 65 years of age or older. The average household size was 2.30 and the average family size was 3.06.
In the city, the population was spread out, with 25.7% under the age of 18, 10.5% from 18 to 24, 27.7% from 25 to 44, 21.9% from 45 to 64, and 14.2% who were 65 years of age or older. The median age was 36 years. For every 100 females, there were 95.6 males. For every 100 females age 18 and over, there were 91.2 males.
The median income for a household in the city was $23,981, and the median income for a family was $28,288. Males had a median income of $30,787 versus $23,320 for females. The per capita income for the city was $13,682. About 20.2% of families and 26.4% of the population were below the poverty line, including 39.7% of those under age 18 and 21.9% of those age 65 or over.
Economy
Commerce
Portions of the city—together with areas in North Wildwood, West Wildwood and Wildwood Crest—are part of a joint Urban Enterprise Zone (UEZ), one of 32 zones covering 37 municipalities statewide. The four municipalities in The Wildwoods were selected in 2002 as one of a group of three zones added to participate in the program as part of a joint zone. In addition to other benefits to encourage employment and investment within the Zone, shoppers can take advantage of a reduced 3.3125% sales tax rate (half of the 6+5⁄8% rate charged statewide) at eligible merchants. Established in September 2002, the city's Urban Enterprise Zone status expires in December 2023. The joint UEZ is overseen by the Enterprise Zone Development Corporation of the Wildwoods Board, which includes representatives from all four municipalities.
Wildwood has an unusually large number of liquor licenses for its population. State law normally provides for one consumption license (i.e., for a bar, restaurant) for every 3,000 residents, and one distribution license (i.e., for a liquor store) for every 7,500 residents. Because of a state law allowing a municipality to grandfather in liquor licenses that existed before 1948, Wildwood has a permanent population of 5,300, but has 61 active liquor licenses.
Tourism
Wildwood is a resort city that is very popular with vacationers and tourists mostly from New Jersey, Delaware, Maryland, Pennsylvania, New York, and even nearby parts of Canada (particularly Ontario and Quebec) during the summer months. The year-round population of Wildwood of over 5,300 grows to as many as 250,000 or more during the peak tourist season during the summer. Its most notable features are its beach and 1.8 miles (2.9 km) boardwalk, home to the Morey's Piers amusement complex and Raging Waters and Ocean Oasis waterparks owned by Morey's Piers. The boardwalk features a trolley called the "Tramcar", which runs from end to end. In June 2006, its Doo-Wop-style motels were placed on the National Trust for Historic Preservation's annual Eleven Most Endangered List, described as "irreplaceable icons of popular culture." In June, thousands of recently graduated high school seniors come to Wildwood for Senior Week. During Senior Week, the graduates stay in hotels and rent beach houses in Wildwood where they party and participate in underage drinking.
Wildwood was ranked the best beach in New Jersey in the 2008 "Top 10 Beaches Contest" sponsored by the New Jersey Marine Sciences Consortium. Wildwood is one of five municipalities in the state that offer free public access to oceanfront beaches monitored by lifeguards, joining Atlantic City, North Wildwood, Wildwood Crest and Upper Township's Strathmere section.
Wildwood is home to the New Jersey Firefighter's Convention, held annually every September since the 1970s. Known for its parade featuring fire company apparatus from across the state, it moved from Atlantic City due in part to rising crime and the disallowing of the parade on city streets. Wildwood is also home to an annual co-ed beach Ultimate Frisbee tournament drawing teams from all over the country that attracted 430 teams and over 5,000 players to its 19th annual event in 2011.
French Canadian tourists from Quebec visit Wildwood during the summer. There are motels in the Wildwoods named to attract tourists from Quebec, including Chateau Bleu, Fleur de Lis, Le Voyageur, Royal Canadian, and Quebec. Several hotels in Wildwood have signs in both English and French. The French Canadian tourists primarily vacation in Wildwood in July when Canada takes a two-week construction holiday.
Boardwalk
The Wildwood Boardwalk features several amusement parks, water parks, an aquarium, and shops, most notably three piers collectively known as Morey's Piers. Due to the distance of the ocean from the boardwalk, the beach is home to many sporting events, concerts, and monster truck rallies in view of the boardwalk. Wildwood is the tenth most popular boardwalk in the United States. A stage is set off to the side of the boardwalk near Mariner's Landing Pier where several performances are held throughout the summer.